“European Agricultural Fund for Rural Development: Europe Investing in rural areas”. RDP Managing Authority 2014-2020 – Minister of Agriculture and Rural Development. Material co-financed by the European Union under the submeasure “Aid for information and promotion activities, carried out by groups of producers in the internal market” of the Rural Development Program 2014-2020.
as part of the project entitled
Promotion of products manufactured by a producer group (Jamar BIO tomato passata, Jamar BIO
apple mouse, Jamar BIO canned chickpeas, Jamar BIO apple cider vinegar, apple) and dissemination of knowledge about these
products and the quality system under which they were manufactured (Organic Farming System).
Increasing the recognition of the products included in the description of the initiative (Jamar BIO tomato passata, Jamar BIO apple mousse, Jamar BIO canned chickpeas, Jamar BIO apple cider vinegar, apple) requires an investment in the broadly defined promotion. Therefore, it is required to support activities in order to reach the recipients. In Poland, it may be still observed that the level of knowledge about the existence of EU and national quality systems under which high quality products are manufactured is low. As a result, the low demand for these products is also low. The information and promotion activities described in this description of the initiative are aimed at consumers (target group: female 25-59 years old from the city and suburbs, interested in: health, sport, beauty, cooking and parenting), in particular in order to familiarize them with the products indicated in the aid application and to draw attention to the specific features of the product.
Reaching the consumer aims to increase knowledge about high quality production and thus to increase the demand for these products. This should ensure the sale of these products and hence the basis to increase the production. The forms of promotion presented in the description of the initiative will allow for a comprehensive advertising campaign including many levels. The forms of advertising will complement each other to reach a large group of people. Each person will have the opportunity to encounter different types of advertising, which will significantly increase the intensity of the advertising message.
If you include healthy and natural products composed of organic vegetables and fruits in your family menu, you will have the necessary energy at any time of the day. The vitamins and nutrients contained in Jamar Bio products will provide your body with natural fuel.
Jamar BIO products have been awarded the prestigious ecological organic farming certificate, which is the only certificate valid in the European Union that confirms the ecological origin, as well as guarantees the highest quality and consistently controlled safe food.
They contain no preservatives or other harmful additives or GMOs.
Therefore they delight with their natural taste and make a delicious
base for many popular dishes.
Fall in love with the energy of BIO vegetables and fruit and actively use the power of ECO-nature!
“European Agricultural Fund for Rural Development: Europe Investing in rural areas”. RDP Managing Authority 2014-2020 – Minister of Agriculture and Rural Development. Material co-financed by the European Union under the submeasure “Aid for information and promotion activities, carried out by groups of producers in the internal market” of the Rural Development Program 2014-2020.