as part of the project entitled
Promotion of products manufactured by a producer group (Jamar BIO tomato passata, Jamar BIO
apple mouse, Jamar BIO canned chickpeas, Jamar BIO apple cider vinegar, apple) and dissemination of knowledge about these
products and the quality system under which they were manufactured (Organic Farming System).
Purpose of the initiative
Increasing the recognition of the products included in the description of the initiative (Jamar BIO tomato passata, Jamar BIO apple mousse, Jamar BIO canned chickpeas, Jamar BIO apple cider vinegar, apple) requires an investment in the broadly defined promotion. Therefore, it is required to support activities in order to reach the recipients. In Poland, it may be still observed that the level of knowledge about the existence of EU and national quality systems under which high quality products are manufactured is low. As a result, the low demand for these products is also low. The information and promotion activities described in this description of the initiative are aimed at consumers (target group: female 25-59 years old from the city and suburbs, interested in: health, sport, beauty, cooking and parenting), in particular in order to familiarize them with the products indicated in the aid application and to draw attention to the specific features of the product.
Planned campaign effects
Reaching the consumer aims to increase knowledge about high quality production and thus to increase the demand for these products. This should ensure the sale of these products and hence the basis to increase the production. The forms of promotion presented in the description of the initiative will allow for a comprehensive advertising campaign including many levels. The forms of advertising will complement each other to reach a large group of people. Each person will have the opportunity to encounter different types of advertising, which will significantly increase the intensity of the advertising message.